Top 7 BEST Makeup Affiliate Programs in 2023

ODi Productions Oct 21, 2023
16 People Read
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Looking to find the best Makeup affiliate programs available today? According to Statista, the Makeup and Cosmetics global revenue is $93 BILLION in 2023. Now is a great time to profit off a growing market that grew over 15% in 2022, as consumers continue to purchase and invest into cosmetics products.

I'll be sharing my personal experience after investing dozens of hours of research to find the top makeup affiliate programs available. I'll also answer frequently-asked questions such as which brands are included, how to sign up, commission rates, and more.



7. Impact Radius

Impact Radius Makeup Brands Included:

  • Geologie

  • Allure Beauty Box

  • Orange Peel Box

  • Ultraceuticals

  • Meaningful Beauty

  • Billie

  • FaceTory

Much like others on this list, Impact Radius is a large affiliate network that offers thousands of brands under its umbrella.

I hand-picked these Makeup brands from their network and they seem to offer some newer and exciting companies.

If you'd like to learn more about Impact Radius, including their commission rates and how to sign up, I've written about this program in detail here:


6. Walmart

Walmart is one of the largest retailers in the world, having generated $572 billion in 2022 alone, and boasting more than 230 million weekly customers!

With those sheer numbers, it is no surprise that Walmart's variety and selection of products is rarely matched outside of Amazon and Target.

If you'd like to learn more about the Walmart affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:


5. Nordstrom

Nordstrom Makeup Brands Included:

  • Bobbi Brown

  • CHANEL

  • Charlotte Tilbury

  • Clinique

  • DIOR

  • Estee Lauder

  • Jo Malone London

  • Kiehl's Since 1851

  • La Mer

  • La Prairie

  • Lancome

  • Le Labo

  • MAC Cosmetics

  • Maison Francis Kurkdijian

  • TOM FORD

  • Trish McEvoy

  • Westman Atelier

Nordstrom is a popular US clothing retailer that sells a lot of luxury fashion, as well as an extremely comprehensive Makeup department.

Take a look at all those popular brands listed above!

If you'd like to learn more about Nordstrom, including their commission rates and how to sign up, I've written about this program in detail here:



4. Target

Target is the 7th largest retailer in the world with over $100 billion in annual revenue.

Nearly 8 out of 10 people in the U.S. are Target customers, according to BusinessInsider.

Much like Walmart and Amazon, their sheer range and variety of products is unmatched by the smaller affiliate programs and even networks.

Target carries Makeup products ranging from:

  • Hair Care

  • Makeup

  • Skin Care

  • Nails

  • Fragrances

If you'd like to learn more about the Target affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:



3. Amazon Associates

Amazon, arguably the largest retailer in the world, also boasts the largest affiliate program called "Amazon Associates" with the most number of affiliates.

It seems like Amazon has almost everything you could ever want these days, all available for purchase with 2-day shipping or less with the click of a button.

If you'd like to learn more about the Amazon Associates affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:


2. Ulta

Ulta Makeup Brands include:

  • Ulta Beauty Collection

  • Chanel

  • Fenty Beauty by Rihanna

  • Dior

  • NYX

  • ELF

  • Ariana Grande

  • Clinique

  • Dermalogica

  • Tarte

  • Lolavie

Ulta is easily one of the most popular and recognizable brands in the Makeup and cosmetics industry.

Take a look at the recognizable and trendy companies that they offer in their wide product selection.

Ulta pays a 2% commission rate on eligible sales.

Learn more about the Ulta affiliate program here:


1. Sephora

Sephora Makeup Brands include:

  • SEPHORA Collection

  • Glossier

  • Fenty

  • HAUS LABS by Lady Gaga

  • Living Proof

  • Henry Rose

  • Function of Beauty PRO

  • Makeup by Mario

  • Matter of Fact

  • The Ordinary

  • The Inkey List

  • Verb

Sephora is the biggest name in the makeup game, boasting some exclusive deals with brands like Rihanna's "Fenty".

The Sephora affiliate program pays between a 5% to 10% commission rate per qualifying sale.

Learn more about the Sephora affiliate program, including how to apply, here:


How do you get approved for Makeup affiliate programs?

In order to get approved for Makeup affiliate programs and networks, it is required to have a relevant website and to apply. Here is a list of the types of websites who they typically partner with:

  • Bloggers (specifically in the Makeup, Beauty, Health, Wellness, and Fitness Niches)

  • Social Media Influencers

  • Content Creators (YouTube, TikTok, Instagram)

  • Media

  • Editorial publications

If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.


My personal thoughts and experience with Makeup affiliate marketing

Having now been a professional affiliate marketer for over 10 years, having generated over 7-figures in commissions, I can say with full confidence that Makeup is a fantastic market.

Growing over 15% just in 2022 alone is insane growth for an industry of this size!

Also, in my research on the affiliate marketing industry back in January 2023, the affiliate marketing industry is majority male, so there is a unique opportunity here to have less competition versus more broad niches.

If you enjoyed and got value from this article, I highly recommend you check out the related blog posts below that I think you will be interested in as well!


What are some other best affiliate programs and networks to join?

  1. Best Affiliate Programs for Beginners

  2. Best Fitness Affiliate Programs

  3. Best Health and Wellness Affiliate Programs

  4. Best Beauty Affiliate Programs

  5. Best Pet Affiliate Programs

  6. Best Travel Affiliate Programs

  7. Best Fashion Affiliate Programs

  8. Best Clothing Affiliate Programs

  9. Best Gaming Affiliate Programs