Ulta Affiliate Program Review: 2% Commission Rate (2023)

ODi Productions Sep 07, 2023
50 People Read
Ulta affiliate program logo

Interested in joining the Ulta affiliate program to get paid as a blogger or influencer? In this article, I'll be sharing my experience by reviewing this affiliate program. I will share info on how to sign up, what products and brands they offer, commission rates, and more.

Does Ulta have an affiliate program? Is it free to join?

Yes, the official Ulta affiliate program can be found on their website.

It is managed by the Impact affiliate network, so you will need an Impact.com account to join before applying for Ulta's individual affiliate program within the network.

It is 100% legit and free to join.

How much does the Ulta affiliate program pay in commission rate?

The Ulta affiliate program pays a 2% commission rate on all qualifying sales. Affiliate links have a 30-day cookie window. This means that if someone clicks your affiliate link and makes a valid purchase within 30-days from click, you will earn a 2% commission on that sale.

What is an Ulta affiliate?

An Ulta affiliate is someone who has been approved into their affiliate program and has the ability to earn commission when referring customers to Ulta.com. Typically, these will be bloggers or influencers in the beauty, fashion, and travel niches.

What brands are available on Ulta?

You can view a current list of the available brands on the official site here: https://www.ulta.com/brand/all

Some of the brands include:

  • Ulta Beauty Collection

  • Chanel

  • Fenty Beauty by Rihanna

  • Dior

  • NYX

  • ELF

  • Ariana Grande

  • Clinique

  • Dermalogica

  • Tarte

  • Lolavie

What are the requirements to get approved as an Ulta affiliate?

You will first need to apply to the Impact Radius affiliate program by filling out an application with your business details and website(s), or social media accounts.

There are no concrete numbers shared for these requirements, but I would estimate a minimum of 1,000 unique monthly visits to your site before applying.

One way that I have been able to successfully compete my way to over $1 million in affiliate commissions is by focusing on building real topical authority with niche authority websites. By building these brands over time, I'm able to establish authority and trust in certain niches, which further boosts my SEO over competitors. The #1 mistake most beginners make is not building any credible authority over time, and taking the easy route of just spamming affiliate links without a clear strategy.

If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.

My personal thoughts and experience with Ulta affiliate marketing

For bloggers and influencers in the beauty and fashion niches, I have to think Ulta is a strong recommend and perfect to offer their affiliate links throughout your content.

Ulta is a large and popular brand, with direct competition being Sephora.

Compared to Sephora, the 2% commission rate from Ulta is relatively low considering Sephora's ranges from 5% to 10%.

The low commission rate is the main downside to this program, especially considering the margins in the makeup industry.

However, the 30-day cookie window is good and in line with averages, if not slightly above.

I highly suggest you check out the recommendations below to find higher commission rates in the beauty niche.

Ulta best alternatives and related affiliate programs in Beauty and Fashion niche

After reviewing dozens of affiliate programs, here are my best recommendations that I've written about in the Beauty and Fashion niches here:

  1. Sephora Affiliate Program Review

  2. Lululemon Affiliate Program Review

  3. Shein Affiliate Program review

  4. Target Affiliate Program review: Target Partners

  5. Farfetch Affiliate Program

  6. Louis Vuitton Affiliate Program

  7. Gucci Affiliate Program

  8. Temu Affiliate Program

  9. Savage X Fenty Affiliate Program

What are some other best affiliate programs and networks to join?

  1. Best Affiliate Programs for Beginners

  2. Amazon Affiliate Marketing: Ultimate Beginner's Guide

  3. Walmart Affiliate Program Review

  4. eBay Partner Network: Affiliate Program review

  5. ShareASale Affiliate Network review

  6. AliExpress Affiliate Program review

  7. Audible Affiliate Program review

  8. Shopify Affiliate Program review

  9. Canva Affiliate Program review