Walmart Affiliate Program Review: How it Works (2023)

ODi Productions May 18, 2023
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Walmart affiliate program logo

Looking to join the official Walmart affiliate program? Good idea, as Walmart generated a whopping $572 Billion in 2022 alone, with more than 230 million WEEKLY customers! Also good news for affiliates, Walmart's online ecommerce sales increased by a whopping 74% during the pandemic. That surely helps to catch up at least a little to their main competitor, Amazon.

In this article, we'll review this affiliate program and answer frequently-asked questions such as how it works, how to sign up and get approved, commission rates, and more.

Does Walmart have an affiliate program like Amazon Associates? Is it free to join?

Yes, Walmart has an affiliate program similar to Amazon Associates.

The affiliate program is completely free to sign up and join!

How much does Walmart affiliate program pay?

Walmart affiliate program pays between 1-4% commission rate depending on the product category, for each qualifying purchase.

How to start an affiliate program at Walmart?

First, sign up for the affiliate program here.

After you are approved, Walmart will "...provide you with professionally designed banners and a set of useful text links every week in our newsletter. We also provide you access to archived banners and newsletters for a wide selection of items to place on your site. In addition, you can generate specific text links to anything on, any time you want. Place these banners and/or text links on your Web site to let your visitors know about our products. When your visitors follow the links and banners to our site and then complete a qualifying purchase, your account is credited with a commission." (From the official FAQ)

Do you need a website for Walmart affiliate program?

Yes, you will need a website for Walmart affiliate program, like with most of the top affiliate programs and networks.

If you need help creating your affiliate website quickly, check out my affiliate marketing for beginners guide.

What are some other best affiliate programs and networks to join?

  1. Best Affiliate Programs for Beginners

  2. Amazon Affiliate Marketing: Ultimate Beginner's Guide

  3. eBay Partner Network: Affiliate Program review

  4. AliExpress Affiliate Program review

  5. Target Affiliate Program review: Target Partners

  6. Shopify Affiliate Program review

  7. Nike Affiliate Program Review

  8. Sephora Affiliate Program Review

  9. Shein Affiliate Program review

  10. Lululemon Affiliate Program Review