10 BEST Sports Affiliate Programs in 2023
Looking to find the best Sports affiliate programs available today? According to Statista, the sports and fitness industry has an annual revenue of $355 BILLION worldwide. Now is a great time to profit off a growing market as consumer spending trends towards products like sports gear, wearables, activewear, equipment, and more.
I'll be sharing my personal experience after investing dozens of hours of research to find the top sports affiliate programs available. I'll also answer frequently-asked questions such as which brands are included, how to sign up, commission rates, and more.
10. Lululemon
Lululemon is a very popular activewear and athleisure brand.
Activewear is becoming all the rage these days as people are putting a focus on their fitness, health and wellbeing.
Not to mention, activewear is simply much more comfortable to wear even if you aren't working out.
Lululemon is one of the most popular brands that really pushed forward the trend of yoga pants.
If you'd like to learn more about Lululemon, including their commission rates and how to sign up, I've written about this program in detail here:
9. ShareaSale
ShareaSale is now one of the largest affiliate networks after having been acquired by Awin in 2017.
Looking at this small sample of their Fitness brands, there are some new and exciting companies featured here like Whoop.
Whoop is a popular health and fitness wearable that tracks your workout activity, sleep, recovery, and more.
Much like the other networks, there are thousands more brands that aren't mentioned here.
If you'd like to learn more about ShareaSale, including their commission rates and how to sign up, I've written about this program in detail here:
ShareASale Affiliate Network review
8. Best Buy
When you hear "Best Buy", sports may not be the first thing that comes to mind.
But Best Buy has been making a concerted effort in recent years to stay up to date on the latest trends.
One of those trends being health trackers, wearables, and smartwatches.
Health trackers and smartwatches are really growing in popularity, as people want to track their workout activity, calories burned, heart rate, and more.
If you'd like to learn more about Best Buy, including their commission rates and how to sign up, I've written about this program in detail here:
7. Nike / Adidas / Under Armour
Nike is arguably the most famous brand in the world associated with sports.
Following behind is their rival Adidas, and a distant third is Under Armour.
All three of these highly-recognizable and influential sports brands have official affiliate programs which I share below.
If you'd like to learn more about Nike, Adidas, or Under Armour, including their commission rates and how to sign up, I've written about this program in detail here:
6. Commission Junction (aka CJ Affiliate)
Commission Junction Sports Brands Included:
GNC
Walgreens
Nike
Costco
Commission Junction, aka CJ Affiliate, is one of the largest affiliate networks in the world, boasting thousands of very recognizable household brands and companies.
The two that stood out to me are GNC and Walgreens, both of which have a wide range of health supplements.
If you'd like to learn more about CJ Affiliate, including their commission rates and how to sign up, I've written about this program in detail here:
CJ Affiliate (Commission Junction) Affiliate Program review
5. Dick's Sporting Goods / Golf Galaxy
Dick's Sporting Goods, which also operates sister brand Golf Galaxy, is one of the most popular sporting goods stores in the US.
Both Dick's and Golf Galaxy carry a very wide range of golf equipment, golf clubs, accessories, training gadgets, and more.
In addition, these stores tend to offer fitting services, and allows people to test out clubs before buying.
You can learn more about the official Dick's Sporting Goods affiliate program here.
4. Impact Radius
Impact Radius Sports Brands Included:
Fabletics
FabFitFun
Naturecan
Beam
Olly
LivWell
Ritual
Much like others on this list, Impact Radius is a large affiliate network that offers thousands of brands under its umbrella.
I hand-picked these sports brands from their network and they seem to offer some newer and exciting companies like ShareaSale.
Fabletics and FabFitFun are two popular brands in the space.
Olly is a fast-growing health supplement brand.
If you'd like to learn more about Impact Radius, including their commission rates and how to sign up, I've written about this program in detail here:
Impact Radius Affiliate Program Review
3. Walmart
Walmart is one of the largest retailers in the world, having generated $572 billion in 2022 alone, and boasting more than 230 million weekly customers!
With those sheer numbers, it is no surprise that Walmart's variety and selection of products is rarely matched outside of Amazon and Target.
Having taken a look at Walmart's "Top Rated Health and Wellness Products", there is no shortage of sports gear like health trackers / wearables.
If you'd like to learn more about the Walmart affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:
Walmart Affiliate Program Review
2. Target
Target is the 7th largest retailer in the world with over $100 billion in annual revenue.
Nearly 8 out of 10 people in the U.S. are Target customers, according to BusinessInsider.
Much like Walmart and Amazon, their sheer range and variety of products is unmatched by the smaller affiliate programs and even networks.
Target's official site has a great page dedicated to "Health & Wellbeing" here.
Target carries Sports products ranging from:
Vitamins & Supplements
Nutrition & Weight Management
Exercise & Fitness
Fitness Tech
Activewear
Dietary Lifestyles
If you'd like to learn more about the Target affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:
Target Affiliate Program review: Target Partners
1. Amazon Associates
Amazon, arguably the largest retailer in the world, also boasts the largest affiliate program called "Amazon Associates" with the most number of affiliates.
It seems like Amazon has almost everything you could ever want these days, all available for purchase with 2-day shipping or less with the click of a button.
Sports is a popular category as Amazon carries a huge number of products and brands ranging from health supplements, to workout equipment, Amazon Fresh groceries, and much more.
If you'd like to learn more about the Amazon Associates affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:
Amazon Affiliate Marketing: Ultimate Beginner's Guide
How do you get approved for Sports affiliate programs?
In order to get approved for Sports affiliate programs and networks, it is required to have a relevant website and to apply. Here is a list of the types of websites who they typically partner with:
Bloggers (specifically in the Sports, Fitness, Health, Wellness Niches)
Social media influencers
Content Creators (YouTube, TikTok, Instagram)
Media
Editorial publications
If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.
My personal thoughts and experience with Sports affiliate marketing
Having now been a professional affiliate marketer for over 10 years, having generated over 7-figures in commissions, Sports is a growing niche that is a sub-niche under Fitness.
Fitness, in general, has been exploding over the years as more people are focusing on their physical and mental wellbeing.
Along with that, sports such as golf and pickleball are gaining a lot of popularity.
In addition to traditional sporting goods equipment, there's a rise in the technology side with health trackers, wearables, and smartwatches.
Lastly, activewear continues to grow increasingly popular as more people opt for comfy and functional on a daily basis.
If you enjoyed this article, check out my other related posts below for more affiliate programs to join!