Nike Affiliate Program Review: 11% Commission Rate (2023)

ODi Productions Feb 29, 2024
179 People Read
Nike affiliate program logo

Looking to join the Nike affiliate program and get paid to review products as a blogger or influencer? Nike is the most popular sports brand in the world, with a market cap at a whopping $197 Billion! According to Similarweb, Nike's website receives over 150 million monthly visits. These statistics all add up to a juicy affiliate marketing opportunity.

In this article, I'll be sharing my personal experience and answer frequently-asked questions such as how it works, how to sign up in the USA and UK, commission rates, and more.

Is there an affiliate program for Nike? Is it legit?

Yes, Nike has an official affiliate program for USA-based affiliates on CJ Affiliate network. If you are based in the UK, the official website has details on their UK affiliate programme.

It is 100% legit and completely free to sign up and join.

How much does Nike pay affiliates in commission rate?

The Nike affiliate program pays between 1% to 11% commission rate per qualifying sale, depending on product category. Nike affiliate links have a 30-day cookie period. This means that if a user clicks your affiliate link and makes a valid purchase within 30 days, then you will receive up to 11% commission on the purchase price.

How to become a Nike affiliate?

In order to get approved for the Nike affiliate program, you will need a website. On their website, they list out the types of websites who they typically partner with:

  • Sports sites

  • Fashion/clothing/shoe sites

  • News sites

  • Health and fitness sites

  • True content sites

  • Shopping directories

  • Bloggers

If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.

How to be a Nike influencer and get paid to promote products?

Although Nike doesn't have a separate influencer program, influencers can still join their official Affiliate Program and earn up to 11% commission rate by promoting affiliate links. Nike most likely only works with very large influencers considering how big their brand is. If you do have a large following, you can probably try DM'ing them on Instagram to see if you can work with Nike.

Pros and Cons of the Nike Affiliate Program


  • Earn up to 11% commission on all valid sales

  • 30-day cookie period

  • Full range of category-specific affiliate banners

  • Specific Nike By You promotional material

  • Automated product feed

  • Frequent affiliate communications regarding offers and new products

  • Gifts available for affiliate-run competitions and promotions


  • Commission rate can be as low as 1% depending on the product category

My personal experience and opinion on Nike Affiliate Program

Reviewing the Nike affiliate program, I was surprised at how generous it is on the surface.

Up to 11% commission rate with a 30-day cookie window is definitely intriguing for affiliates.

Not to mention Nike is a global brand that needs no introduction.

In my opinion, there are not much downsides to joining the Nike affiliate program, considering it is free to join and nothing to lose.

If you are a blogger or influencer in the fitness, sports, or health niches, then Nike seems to be a good fit for your content.

Best Affiliate Program Alternatives to Nike

My first recommendation for best Nike alternative is Adidas

I wrote about the Adidas affiliate program in detail below.

Interestingly, Adidas only has up to a 2% commission rate which seems much lower than Nike's 11% commissions, although it's important to note that Nike commissions can be as low as 1% depending on the product category.

Adidas Affiliate Program Review: 2% Commission Rate (2023)

Adidas affiliate program

My second recommendation for the best Nike alternative is Lululemon

Lululemon is one of the hottest activewear brands on the market today, and overlaps with a lot of Nike's market.

Also, lululemon has a whopping 20% commission rate which is one of the highest I've seen for physical products.

Check out my post below to learn more.

Lululemon Affiliate Program Review: 20% Commission (2023)

lululemon affiliate program review

What are some other best affiliate programs and networks to join?

  1. Best Affiliate Programs for Beginners

  2. Amazon Affiliate Marketing: Ultimate Beginner's Guide

  3. Walmart Affiliate Program Review

  4. eBay Partner Network: Affiliate Program review

  5. AliExpress Affiliate Program review

  6. Target Affiliate Program review: Target Partners

  7. Sephora Affiliate Program Review

  8. Shein Affiliate Program review