Wayfair Affiliate Program Review: 7% Commission Rate (2023)
Looking to join the Wayfair affiliate program to get paid as a blogger or influencer? Wayfair is one of the leading ecommerce brands for home furnishings and furniture, whose stock recently hit a 15-month high according to MarketWatch. So, ready to learn how to get paid to promote Wayfair products you love and work with the brand?
In this article, I'll be sharing my personal experience with Wayfair affiliate marketing and answer frequently-asked questions such as how it works, how to sign up, commission rates, and more.
Does Wayfair have an affiliate program?
Yes, there is an official Wayfair affiliate program which they mention on their site here, but you actually have to go to CJ affiliate (formerly Commission Junction) to sign up. The Wayfair affiliate program is managed by the CJ affiliate network, therefore you need a CJ.com account to join.
It is 100% legit and completely free to sign up and join.
How much does Wayfair affiliate program pay?
The Wayfair affiliate program pays a 7% commission rate on each qualified purchase, with average purchases reported to be around $300 USD. This estimates the average commission to be around $21 per sale.
There is a 7-day cookie window, which means that if someone clicks your affiliate link and makes a purchase within 7 days, you can earn up to a 7% commission on that sale.
Pros and Cons of Wayfair affiliate program
Pros
Free to join
Get paid up to 7% commission rate on qualifying sales
"The Wayfair Affiliate Program strives to provide its affiliates easy online access to the world’s home goods in one place. We offer over two million products globally across all major home categories, giving affiliates more choices and opportunities than ever before. Our affiliate program incorporates our Specialty Retail Brands, including AllModern, Joss & Main, Birch Lane, and Perigold, for catered brand messaging. Wayfair affiliates benefit from dedicated in-house management to empower them with detailed information on campaigns, products and monthly promotions."
Cons
7-day cookie window is shorter than average
CJ Affiliate account needed first before applying
How do you get approved for Wayfair affiliate program?
Since the Wayfair affiliate program is managed by the CJ.com affiliate network, you will first need to be approved into the network before you can apply to the Wayfair affiliate program.
I wrote a blog post detailing the CJ Affiliate network, including some of the requirements and what they typically look for when approving affiliates.
The typical bare minimum is a professional website/blog with a custom domain.
If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.
My personal experience and thoughts on the Wayfair affiliate program
After reviewing dozens of affiliate programs, the Wayfair affiliate program offers a great selection of products and brands for interior design, home furniture and improvement, and DIY bloggers or influencers.
In my opinion, I think Wayfair's selection of furniture and home goods rivals even a giant brand like Ikea.
As for the commission rate, I think that 7% is quite generous and slightly above average.
My only criticism is that the 7-day cookie window is shorter than average, and it would be really nice if it was closer to 14 or even 30 days.
Best Alternatives to Wayfair affiliate
I've reviewed dozens of competitors and here are my best recommendations and picks that are similar to Wayfair's market along with competitive commission rates.