Home Depot Affiliate Program Review: 8% Commission (2023)
Looking to join the Home Depot affiliate program as a blogger or influencer? Home Depot is one of the largest home improvement brick-and-mortar and online stores, recently experiencing a three-year period of unprecedented growth, growing sales by over $47 billion (according to CNN). So, ready to learn how to get paid to promote Home Depot products and services?
In this article, I'll be sharing my personal experience with Home Depot affiliate marketing and answer frequently-asked questions such as how it works, how to sign up, commission rates, and more.
Does Home Depot have an affiliate or referral program?
Yes, the official Home Depot affiliate program can be found on the official HomeDepot.com website. The Home Depot affiliate program is managed by the Impact Radius affiliate network, so you will need an Impact.com account in order to apply.
It is 100% legit and completely free to sign up and join.
How much does Home Depot pay affiliates?
Home Depot pays affiliates 8% commission rate on select home décor products, 1% on appliances, 1% on products, mobile, and buy online pick up in-store orders.
The Home Depot Installation program features flexible paid and performance-based commission options starting between $20 - $200 per qualified lead submission.
The cookie duration is 1-day for the Home Depot affiliate program, and 30-days for the Home Depot Installation Program.
Pros and Cons of Home Depot affiliate
Pros
Earn up to 8% commission rate for qualified sales
Partner with A Retail Leader: Earn commissions while sharing exclusive Home Depot offerings. We're proud to support the next generation of doers.
Opportunities for Business Growth: The Home Depot provides customizable affiliate dashboards, a variety of banner ads and text links, and generous commissions on products and services
Earning Commissions: Tracking, reporting and payments are simple with our all-in-one affiliate network solution, Impact Radius. Get analytics and commission-base performance of each post.
We provide a customizable affiliate dashboard, up-to-date data feeds along with a wide variety of banner ads and text links. You can count on The Home Depot's expert team of affiliate account managers and tech support provided by Impact Radius every step of the way.
Cons
Commissions can be as low as 1% depending on product category, like appliances
1-day cookie period is a short window
How do I get approved as a Home Depot affiliate?
In order to get approved as a Home Depot affiliate, you will need an account with the Impact Radius affiliate network first.
I wrote about how to get into the Impact Radius affiliate network here.
Once you are approved as an Impact affiliate, you can then apply to the Home Depot affiliate program within the network.
Please note that a website is absolutely required to join the Home Depot affiliate program. According to their website:
"I DON'T HAVE A WEBSITE. CAN I STILL JOIN THE HOME DEPOT AFFILIATE PROGRAM?
No, a live site in operation at the time you apply to the program is required."
If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.
My personal experience and thoughts on Home Depot affiliate program
I've reviewed dozens of affiliate programs and I find Home Depot's program to be a great fit for bloggers and influencers in the home improvement, DIY, and interior decor niche.
Home Depot is a huge brand, at least here in the USA, and they offer a wide variety of products and appliances.
I'm a bit pleasantly surprised by the 8% commission rate which is quite generous in this space.
Although, for some big-ticket items like appliances, that commission rate drops down to just 1%.
One of Home Depot's main competitors is Lowes, which offers a slightly lower commission for appliances at 0.8% instead.
Lastly, the 24-hour cookie window is pretty short in my opinion, although on par with popular programs like Amazon Associates.
Best Alternatives to Home Depot affiliates
After reviewing dozens of affiliate programs and networks, here are my best recommendations for what you may be interested in next: