H&M Affiliate Program Review: 7% Commission Rate (2023)

ODi Productions Nov 08, 2023
41 People Read
H&M affiliate program logo

Interested in joining the H&M affiliate program and get paid as a blogger or influencer? H&M is a popular Swedish clothing company that was founded in 1947, according to Wikipedia. In this article, I'll be sharing my personal experience by reviewing this affiliate program. I will share info on how to sign up, what products and brands they offer, commission rates, and more.

Does H&M have an affiliate program? Is it free to join?

Yes, the official H&M affiliate program is part of the Sovrn Commerce affiliate network. You will need a Sovrn Commerce account first before applying.

It is 100% legit and completely free to join.

You can learn more and apply here.

How much does the H&M affiliate program pay in commission rate?

The H&M affiliate program pays up to 7% commission rate on all qualifying sales. Affiliate links have a 30-day cookie window. This means that if someone clicks your affiliate link and makes a valid purchase within 30 days from click (depending on the link), you will earn up to 7% commission on that sale.

Pros and Cons of the H&M affiliate program


  • Get paid up to 7% commission rate for promoting popular H&M products

  • 30-day cookie window is long

  • Get access to affiliate materials and resources


  • Requires a Sovrn Commerce account to apply

What are the requirements to get approved as an H&M affiliate or influencer?

In order to get approved for the H&M affiliate program, you will need a website and Sovrn Commerce network account. Here is a list of the types of websites who they typically partner with:

  • Bloggers (especially in the Fashion, Clothing, and Shoewear niches)

  • Social Media Influencers (YouTube, Instagram, TikTok)

  • Content Creators

  • Media

  • Editorial publications

If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.

My personal thoughts and experience with H&M affiliate marketing

As an affiliate with 10 years of industry experience, here are my thoughts on the H&M affiliate program.

H&M is an extremely popular global brand, and I didn't know they were actually founded and currently headquartered in Sweden.

H&M reminds me of similar brands I've written about before such as Zara and Shein.

Their products are typically much cheaper compared to high-end fashion.

The 7% commission rate and 30-day cookie window is pretty generous, in my opinion.

If you are a fashion blogger, I recommend joining.

I've written about many other fashion and clothing affiliate programs below, and I highly recommend you check those out next!

Best Affiliate Program Alternatives to H&M

After reviewing dozens of affiliate programs, here are my best recommendations for alternatives to the H&M affiliate program in the Fashion, Clothing, Beauty, and Makeup niches:

  1. Farfetch Affiliate Program review

  2. Savage X Fenty Affiliate Program

  3. Revolve Affiliate Program

  4. Nordstrom Affiliate Program

  5. Louis Vuitton Affiliate Program review

  6. Gucci Affiliate Program review

  7. Sephora Affiliate Program Review

  8. Ulta Affiliate Program

  9. Zara Affiliate Program

  10. Shein Affiliate Program review

What are some other best affiliate programs and networks to join?

  1. Best Affiliate Programs for Beginners

  2. CJ Affiliate (Commission Junction) Affiliate Program review

  3. Best Fitness Affiliate Programs

  4. Best Health and Wellness Affiliate Programs

  5. Best Beauty Affiliate Programs

  6. Best Makeup Affiliate Programs

  7. Best Skincare Affiliate Programs

  8. Best Travel Affiliate Programs

  9. Best Fashion Affiliate Programs

  10. Best Clothing Affiliate Programs