5 BEST Real Estate Affiliate Programs in 2023
Looking to find the best Real Estate affiliate programs available today? According to Statista, the worldwide real estate market is projected to reach $3.69 TRILLION in 2021. The value of this market is projected to grow annually at 3.52%. Now is a great time to profit off a growing market into the future.
I'll be sharing my personal industry experience after investing dozens of hours of research to find the top real estate affiliate programs available. I'll also answer frequently-asked questions such as which brands are included, how to sign up, commission rates, and more.
5. LendingTree
LendingTree claims to have invented "online mortgage marketing", and has a network of 30 million borrowers.
They are heavily involved in the financial side of the real estate industry, dealing with mortgage loans and more.
Some of their services include Purchase, Refinance, Home Equity, Personal Loans, Business Loans, Credit Cards, and more.
You can learn more about partnering with LendingTree here.
4. Nolo
Nolo is primarily a legal services company, but is closely-related to the real estate industry due to all the paperwork involved.
The Nolo affiliate program pays a 25% commission rate, with a long cookie duration of 120 days.
Learn more and sign up for the Nolo affiliate program here.
3. Booking.com
Similar to Kayak and Expedia, Booking.com is one of the largest online travel agencies for hotel accommodations and more, grossing over $120 Billion in travel bookings in 2022 alone.
The Booking.com affiliate programs pays between a generous 25% to 40% commission rate, and is tiered by number of "stayed bookings" per month, so you get paid more for better performance.
If you'd like to learn more about the Booking.com affiliate program, including their commission rates and how to sign up, I've written about this program in detail here:
2. Vrbo (Commission Junction)
Vrbo is a popular alternative to Airbnb for homeowners wanting to rent out their properties and vacation homes.
The Vrbo affiliate program is part of the Commission Junction affiliate network, and includes other related travel brands as well.
Commission Junction Travel Brands Included:
Vrbo
Expedia
TripAdvisor
Hertz
Priceline
Expedia and TripAdvisor are two of the largest brands in the entire travel industry, and they cover everything from hotels, to flights, to car rental, activities, and more.
In addition, we have brands like Vrbo that make a great alternative to Airbnb, which sadly closed their affiliate program a couple years ago.
If you'd like to learn more about CJ Affiliate, including their commission rates and how to sign up, I've written about this program in detail here:
CJ Affiliate (Commission Junction) Affiliate Program review
1. Realtor.com
Realtor.com claims they are "The #1 site real estate professionals trust".
Their website features many listings available for buy, sell, rent, and also for finding realtors.
The Realtor.com affiliate program is featured on the Sovrn Commerce affiliate network and is open to many international countries, in addition to the US.
You can learn more and sign up here.
How do you get approved for Real Estate affiliate programs?
In order to get approved for Real Estate affiliate programs and networks, it is required to have a relevant website and to apply. Here is a list of the types of websites who they typically partner with:
Bloggers (specifically in the Real Estate and Personal Finance Niches)
Content Creators on YouTube, TikTok, Instagram, Pinterest
Social Media Influencers
Media
Editorial publications
If you need help creating a professional affiliate website quickly, check out my affiliate marketing for beginners guide.
My personal thoughts and experience with Real Estate affiliate marketing
Having now been a professional affiliate marketer for over 10 years, having generated over 7-figures in commissions, the Real Estate industry is easily one of the biggest markets in the world.
At over $3.69 trillion, this is rare company with giants like the Health and Wellness industry valued at over $4 trillion.
Either way, these numbers are insane to imagine considering that a $100 billion market is considered large already, and real estate is 30 times larger than that.
When it comes to real estate affiliate marketing specifically, you're mostly going to be promoting services surrounding the industry, as opposed to homes themselves.
Coincidentally, real estate agents are similar to affiliates as they earn on commission, and are a middleman of sorts.
The best opportunity here is most likely to focus on the financial services and loans side of things, which makes up a bulk of the real estate industry.
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